The Percent Daily Value (% DV)
The Percent Daily Value (% DV) can help you choose foods that are healthier for you. The % DV is found on the right-hand side of the Nutrition Facts table.
What is the % Daily Value?
The % DV is a guide to help you choose healthier foods. The % DV shows you if a specific amount of food has a little or a lot of a nutrient.
- 5% DV or less is a little
- 15% DV or more is a lot
The % DV is not meant to track your total nutrient intake for the day. This is because some of the foods you eat (like vegetables, fruit, and fresh meat) don't have a Nutrition Facts table.
The % DV for the following nutrients must be listed on the Nutrition Facts table:
Protein does not have a % DV since most Canadians get enough of it in their diet.
Sugars do not have a % DV because there is no recommended amount of sugar for a healthy population.
Did you know?
Listing the % DV for the following nutrients is optional:
Cholesterol, folate, magnesium, niacin, phosphorus, potassium, riboflavin, selenium, thiamine, vitamin B12, vitamin B6, vitamin D, vitamin E, zinc, and other vitamins and minerals.
How to use the % DV?
You can use the % DV to choose products that are higher in the nutrients you want more of, and lower in the nutrients you want less of.
Here are some nutrients you may want…
- saturated and trans fats
- vitamin A
Compare two different food products to make healthier food choices for you and your family.
How is the % DV calculated?
The % DV for a nutrient is calculated by dividing the amount of the nutrient contained in the serving size of a food product by its Daily Value and then multiplying that number by 100.
Example: If a food product has 3 mg of iron and the Daily Value for iron is 14 mg, the % DV for iron would be 21%.
(3 mg ÷ 14 mg) × 100 = 21% DV.
Did you know?
The % DV column on the Nutrition Facts table is not meant to add up to 100%. Each nutrient in the Nutrition Facts table has its own Daily Value.
The Daily Values for nutrients are based on the highest recommended intakes. They apply to most people ages 2 and over, but do not include extra nutrient needs for women who are pregnant or breastfeeding.
|Nutrient||Daily Value (DV)|
|Note: RE = retinol equivalents|
|Saturated and trans fats||20 g|
|Vitamin A||1000 RE|
|Vitamin C||60 mg|